bear necessities
熊本県のためにくまモンがあげた効果は今や経済学/経営学のモデルケースのひとつになっています。
記事の中にはいろいろと気になる表現がありますが、まずが見出しのbear necessitiesとは何ぞや？Umeくん、どうぞ。（UG）
Kumamon shows bear necessities for marketing success
A clumsy bear mascot for a remote Japanese farming region has rocketed to superstar fame and notched up an unlikely marketing triumph in a nation obsessed with all things cute.
The life-sized Kumamon and his now nationally ubiquitous image—red cheeks and doughy physique—are found on everything from pastries and keychains to airplanes and purses.
Most local mascots linger in relative obscurity but Kumamon draws hundreds of camera-toting fans at public events. He makes national television appearances and his wobbly signature dance—once performed for the emperor and empress—has notched up more than two million views on YouTube.
Rivalling the success of Hello Kitty or Mickey Mouse in Japan, the black bear has rung up a commercial fortune for his rural birthplace, and become a closely-watched marketing case study.
