講師：Patricia J. Wetzel 教授 (Portland State University)
演題：Keigo and you: How signs and advertisements reach out to readers in Japa
n and the U.S.
会場：立教大学（池袋キャンパス）14号館4階 401 教室
Signs and advertisements in the U.S. and Japan provide an opportunity to
examine the interface between language and place. This paper takes a comparative
approach to the manipulation of English person deixis and Japanese social deixis
as they refer to their readers in public locations. While English deictic reference
(when it occurs) is overwhelmingly personal (using I, we, you), Japanese reference is overwhelmingly social (using keigo). Deictic conventions that presumably originate in face-to-face communication are lifted out and applied to the impersonal “interactions” that are mediated by signs and advertising.
Patricia J. Wetzel is Professor of Japanese at Portland State University. Her
primary research is in Japanese linguistic anthropology and linguistic pragmatics,
with a focus on keigo (polite language). Her secondary research interest is language pedagogy. Her publications include Keigo in Modern Japan (University of Hawaii Press, 2004), and various articles that have appeared in Language in Society, Language Variation and Change, Multilingua, and elsewhere. She served as language and linguistics editor then coordinating editor of the Journal of the Association of Teachers of Japanese. She has also served on the editorial board of the Journal of Asian Studies. She is past president of the U.S. Association of Teachers of Japanese.