excuse the pun
話題を逆手にとるのは商売の常套手段です。例のpunがここにも出てきて、少し笑ってしまいました。（UG）
http://d.hatena.ne.jp/A30/20130222/1361515091
Paris chefs kickstart a horsemeat gastro-trend
Would you willingly give your children horsemeat hamburgers for their tea?
The answer to that in most of the English-speaking world, even before the latest mislabelling tailspin, would have been an emphatic nay. To which the horses would no doubt respond with a grateful one of their own.
In France, the response would be more guarded. French horse-meat consumption has been in decline for decades, and today accounts for just 0.4% of all meat eaten.
But there are still 750 horse-butchers operating in the country, 17% of the population claim to have eaten horse at some time or another, and around 11,000 farmers continue to raise horses for the meat trade.
Professionals say they believe the worst of the decline is over. For the last two years horse-eating has been - excuse the pun - stable.
"We have had to endure a lot of attacks," says Yves Berger, president of the National Association of Meat-Producers Interbev. "Every year our opponents mount major publicity campaigns to tell people not to eat horse."
"But what we have noticed is the effect of these campaigns is diminishing. More and more, we see that people want to keep an open mind about eating horse - which is as it should be."
