win the hearts and "bucks" of~

静岡の小山本先輩のあこがれのクルマ、Maybachが生産中止になります。win the hearts and minds of~という成句がbucksに変わっていたり、実にタイム誌らしい書き方です。詳しくは記事をご覧下さい。一生かかってもこのようなクルマには乗れそうにもないL-bowでした。（ゼミ生　Lbow Shoulder）
Score one for Rolls-Royce. In the battle waged by superluxury carmakers to win the hearts and bucks of the world's wealthy elite, one of Rolls' few rivals has conceded defeat. German luxury automaker Daimler — parent company of Mercedes-Benz — is pulling the plug on its $450,000 Maybach marque, whose main claim to fame is that it's longer and more powerful than its famous competitor. But, in the end, its sales were dwarfed by the slightly smaller but much more popular Rolls.
"It's really a mercy killing," says Jay Nagley, an analyst at London automotive consultants Redspy. "I'm surprised it took them so long." While Daimler had hopes of selling 1,000 Maybachs a year, it has sold only a total of 3,000 since the car's relaunch nine years ago, and in recent years, sales dwindled to around 200 a year. In the end, the Maybach's demise is a cautionary tale of corporate hubris, of how an otherwise savvy auto company mistakenly thought if it built a limousine bigger and gaudier than a Rolls, the superrich would swoon over it. But the superrich, it turns out, want value for money too — and that's where the Maybach failed to deliver.
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The original Maybach debuted in the early 20th century and was popular with heads of state and celebrities in the 1920s and '30s. Maybach owners of that era included German boxing champ Max Schmeling and Ethiopian Emperor Haile Selassie. It stopped production during the World War II. But Daimler resurrected it in 2002, after its two main German competitors had each snapped up Britain's two most iconic luxury brands: BMW took control of Rolls-Royce while Volkswagen grabbed Bentley.
Read more: http://www.time.com/time/world/article/0,8599,2101056,00.html#ixzz1femutcdN