land you a job 復習
初めまして。新ゼミ生のGomezと申します。このブログでの活動を通して、沢山のことを学べたらなと思っております。未熟者ですが、どうぞよろしくお願いいたします。
今回は、日本でも流行っているsnapchatというスマートフォン向けのアプリケーションが、就職活動において使用されるかもしれないという記事から英語表現を拾います。
Your Snapchat story could soon land you a job
When it comes to getting a job, it’s no longer just about your CV and a face-to-face interview. Companies are using people’s social media accounts as references and Skype interviews are commonplace.
A digital agency in the US is going beyond that and using Snapchat to hire its interns for this summer. Space150 has taken full advantage of Snapchat’s custom filters option and has created numerous versions for various college campuses and locations that it hopes will attract eager students.
Some of the universities and areas that have their own filters include NYU, the University of California and Miami Ad School. Space150 will be hiring 10 interns for each of its offices in New York City, Los Angeles, Minneapolis and Burbank.
The filters urge the hopeful interns to follow the Space150 Snapchat channel where they will be given a task, which serves as their application.
The brief is that the students will each have to create a Snapchat story for one of the agency’s clients with the theme 2020 in mind. Those clients include Sony, Disney, Nike, Amex and many more, so these students will need to be on form, especially since Snapchat has over 100 million daily active users. Competition is likely to be stiff.
It’s not the first time a company has used Snapchat as a tool for hiring but Space150’s innovative use of the custom filters to attract its potential hires is interesting. It turns the traditional hiring path of hopeful candidates approaching the company on its head, since it is the company reaching out to a pool of people it knows would be suitable for the jobs.
Snapchat’s geofilters became available a month ago and so far, this appears to be the first use of them as a hiring tool.
How a person comes across on paper and in person or on film can be very different so combining a social element with someone’s academic and professional record is a much better approach to getting a full picture of the individual. Here’s to hoping more companies adopt this application process in the future and ditch the age-old application forms.
http://thenextweb.com/insider/2016/03/29/snapchat-story-jobs/#gref
この記事の題名にland you a jobと書かれています。landと聞くと、飛行機の着陸などを連想しますが、ここでは違う意味で使われているようです。『ジーニアス英和辞典第５版』（大修館）で動詞のlandを引いてみたところ、「〈得がたい職業など〉を手に入れる，〈難しい契約〉をとりつける」と記載されていました。
果たして将来、日本でもこうした就職活動が実施されるのか気になります。（Gomez）
