Politician's weepy video spawns Internet parodies, commercial spin-offs
Coverage of Hyogo prefectural assemblyman Ryutaro Nonomura's July 1 televised tantrum is finally winding down in the mainstream media. But on the Internet, where a YouTube video of his press conference registered over 2 million views in just two days, it's still going strong.
"The visual of him crying had a powerful impact, and at first it gave those who saw it a lighthearted sensation, like 'Wow, that guy is weird,'" Toshiyuki Inoue, an IT journalist, tells Shukan Asahi (Aug 1). "Then as they came to understand Nonomura's illegitimate use of their taxes, the mood changed, spawning infuriated remarks such as 'He's a disgrace to Japan!'"