Infiniti and beyond
80周年を迎えた日産,次々と新たな手を打ってきています。
Infiniti and beyond: a less Japanese, more Latin look for premium automaker
Nissan Motor Co is looking to give its Infiniti premium brand a design makeover that will dilute its Japanese roots and flaunt a more “passionate” Latin feel.
The bold initiative aims to rev up an upscale brand that has struggled to establish itself in a competitive global market for premium autos. Launched a quarter of a century ago
in the United States with an emphasis on its Japanese aesthetics, Infiniti sold about 180,000 cars globally in the year to end-March - about a tenth of rival Audi’s sales.
見出しのInfinity and beyondは,例のToy StroryのBuzzが飛び前に口にするセリフ To infinity and beyond!と日産の米国での高級車ブランド Infinityとをかけたものですね。しょぼくてすみません。なお,スカイラインにはベンツの2000ccのエンジンが搭載されるようですが,あのデザイン,スカイラインらしくなくてわたしにはピンときません。(Koyamamoto)