on the back of #2
緑茶好きにはたまらないニュースです。炭酸飲料にとってかわってほしいトレンドです。
on the back ofは以前にも扱いましたhttp://d.hatena.ne.jp/A30/20130309/1362789306。
ここでは「盛り上がる、関心が高まる健康ブームを背景に」という意味です。（Ume）
Japanese Green Tea Becoming Popular in U.S.
Japanese green tea is increasingly popular in the United States on the back of rising health consciousness among consumers, with U.S. tea imports from Japan growing about tenfold over the last decade. Ippodo Tea Co., a Japanese tea retailer that began business in Kyoto, western Japan, about 300 years ago, opened its first overseas store in New York in April. Americans, who account for 60 pct of the New York store's customers, are "eager to learn about Japanese tea," says Riichiro Kato, the store's manager.
Seeing steady sales growth since its launch of online tea sales overseas in July 2001, Ippodo had been seeking to launch overseas stores. Tea drinks maker Ito En Ltd. plans to open three green tea stores in California as early as in January, after launching an outlet called Matcha Love in a Japanese supermarket in New Jersey in 2013.
