low-ticket
本日は”low-ticket”を見ていきます。
P&G has two core competencies that benefit all of its business units: (1) core skills in several chemical technologies and (2) marketing and distribution expertise in low-ticket branded consumer products moving through supermarkets.
出典;Anthony, Govindarajan(2007),MANAGEMENT Control Systems,The
Mc-graw-Hill Higher Education.
SPACE ALCで調べたら「[価格が]安い,低額」などという意味でした。「低額のブランド商品、格安の消費財」という意味でしょうか。(Ume)