yardstick

昨日と同じニュースの記事から英語の落ち穂拾いをします。

yardstickを取り上げます。ここでは第二語義の「（（正式））（判断・比較などの）基準、尺度（criterion）」（『ジーニアス英和辞典　第３版』大修館）となります。念のためOxford Dictionaries Onlineも参照してみますと’ a standard used for comparison ‘と載っていました。(Shou-VR*)

Take care over this Twitter market frenzy

Let’s not be blinded by the glitz and glamour of Twitter and others. Exciting? Undoubtedly. Sustainable? Doubtful.

This type of investor, seeking to generate a return through investing in mutual funds or directly as a retail investor, usually has a limited appetite for hyper-growth. Profits and dividends are the yardsticks by which the man on the street measures the success of his investments.

http://www.telegraph.co.uk/finance/comment/10437902/Take-care-over-this-Twitter-market-frenzy.html