Mayor Bloomberg Plans $12 Million Ad Blitz on Gun Control
Determined to persuade Congress to act in response to the shooting in Newtown, Conn., Mayor Michael R. Bloomberg on Monday will begin bankrolling a $12 million national advertising campaign that focuses on senators who he believes might be persuaded to support a pending package of federal regulations to curb gun violence. The ads, in a dozen states, will blanket those senators’ districts during an Easter Congressional recess that is to be followed by debate over the legislation.
But in a telling sign of how much the white-hot demands for gun control have been tempered by political reality, the commercials make no mention of an assault weapons ban once sought by the White House and its allies, instead focusing on the more achievable goal of universal background checks.
The advertising, which will saturate television screens in states including Ohio, Pennsylvania, North Carolina and Arizona, represents by far the biggest escalation of Mr. Bloomberg’s attempts to become a one-man counterweight to the National Rifle Association in the political clash over guns.