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Emi Takei endures heat for Sokenbi tea winter TV ad campaign

TOKYO —
Actress Emi Takei, 17, endured the rigors of filming a winter TV commercial campaign in summer. From Oct 29, the starlet will be seen all bundled up and in the snow for Coca-Cola Japan’s new commercials for Sokenbi Tea Hot.
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Takei said the commercials were filmed in September when it was still very hot. She had to wear a white coat, knitted hat, scarf, and long boots. In addition, she said the lighting on the set was hot—making the whole shoot a challenge for her.

Set in snowy winter time, the commercial shows Takei holding the product and describing it as “warm, fragrant and delicious.” Heart-shaped steam rises from the tea. In another version of the commercial, Takei plays “Oshikuramanju” (a children’s game in which kids stand back to back and shove each other vigorously) with her friends. They drink the tea and heart-shaped steam rises again. The message of the ad is to enjoy the tea with a warm heart and warm body under a winter sky.

Japan Today