drum up

代表選挙の影に隠れてしまいましたが，シュワちゃん，がんばっています。drum upは文字通り，太鼓をたたいて注目を集めるところからきています。英英辞典には"To bring about by continuous, persistent effort"とあるところから，一時的に喚起するのではないニュアンスがあります。がんばれ，カリフォルニア！（UG）
Arnold Schwarzenegger sells California to East Asia
Japan is hoping to win a contract to build its high-speed trains in California
California's governor, Arnold Schwarzenegger, has visited East Asia to try to drum up trade with the region and attract inward investment.
California's economy is facing problems. It is the eighth largest economy in the world but it faces a budget deficit of $19bn (£12bn).
In Japan, Mr Schwarzenegger was looking for help with infrastructure and markets for Californian goods.
According to the governor, trade is critical to California's economy.
Speaking ahead of the mission he said: "California is uniquely positioned to take advantage of the exploding Asian markets. China, Japan and Korea... represent 1.5 billion population. This is 1.5 billion potential consumers for our products."
http://www.bbc.co.uk/news/business-11296399