fill sb's shoes

英　デイリーテレグラフ紙に英中関係の今を伝えるきになる記事がありました。ここのfill their shoesとはどのような意味なのでしょうか。Umeくん，どうぞ。（UG）

British students urged to taste life in China

With a hundred thousand Chinese students studying at UK universities, business leaders have launched a campaign to send Brits to fill their shoes in the Middle Kingdom

http://www.telegraph.co.uk/education/expateducation/10590290/British-students-urged-to-taste-life-in-China.html