the pulling power
胃われてみれば、そうだと納得しますが、瞬時には出てこない表現でもあります。pulling powerはそのまま、
「人を引きつける魅力、集客力、磁力」のことです。（UG）
AKB48 headlines Tokyo voter outreach drive
The Tokyo metropolitan election administration committee is hoping the pulling power of pop idol group AKB48 and a special Facebook page will encourage more young people to vote in the House of Representatives and Tokyo gubernatorial elections Dec. 16.
"Do you have your voting card with you?" a member of AKB48 asks visitors to the Facebook page, the first the committee has created for an election.
"Don't forget," is the gentle reminder from another member of the all-girl group.
Not only does the page provide information on the candidates and early voting, but visitors who click a button promising they will go to the polls receive AKB48 original wallpaper or other items.
The Tokyo metropolitan government's official website is also linked to the page.
The committee decided to use Facebook because of its popularity among young people, who generally have a low turnout in elections. In the five previous gubernatorial polls, the voting rate of people in their 20s hovered from 26 percent to 39 percent. Turnout among this age bracket for the most recent election in April 2011 was the highest at 39.16 percent, although this was still well below the overall turnout of 57.8 percent.
In the 10 days following the launch of the Facebook page on Nov. 20, about 4,000 people clicked the "Like" button. The committee said it seems its new project has been well received, despite some criticism about whether it is "really necessary to use pop idols to encourage people to vote?"
