tap into
先生から教えていただいた記事で、Naoくんのfollow-upです。
From Victoria sponges to lemon drizzle cake, Tokyo residents can't get enough of the products baked by an expat from Stockport
It’s Saturday morning in the upmarket Tokyo district of Azabu. Five minutes’ walk from Azabu Juban station, under a cast iron sign of a Battenberg cake, a long queue is forming at the front of which is a young, kimono-clad woman holding a large, plastic box.
中略
Taking a gift to share when visiting family or friends is an important element of Japanese etiquette - a gooey, cream-filled confection from a fancy French patisserie, for example. So Stacey was surprised to discover that her bestselling products were the plainest: flapjacks and oatcakes. These were tapping into a taste for more soboku (rough, artisan) products, tasty, unpretentious treats that could be enjoyed at home.
"tap into"を取り上げます。『ジーニアス英和辞典(大修館書店)』によると「必要なものを利用する」とありました。ここでは、tapping into a taste for more soboku (rough, artisan) productsとなっているので「味を引き出す」という意味になるかと思いました。(lua)