Brewing Your Own Beer, With Help From an App
Two years ago, craft beers were scarce in the pubs of Northern Ireland. The taps were dominated instead by megabrands like Guinness, Harp and Heineken.
“Even basic I.P.A.s were very rare in the region,” recalls Chris McClelland, who says the situation is slowly improving. “Sometimes you could get them, but you spent a lot of money. We were very constrained in what we drank.”
Mr. McClelland was the founder of a Belfast-based product design company called Cargo. He and three of his colleagues were so frustrated by the dearth of craft beers in town that they began experimenting with making their own, and even toyed with the idea of starting a brewery. But instead, they invented a machine that makes it easier for home brewers, bars, restaurants and even commercial breweries to make small batches of craft beer using their own ingredients and recipes.