Instructional video promotes public baths to foreign visitors
While sento operators certainly cannot ignore the potential for more business, not all is rosy. Problems have arisen due, among other reasons, to differences in national habits and customs. An extreme case appeared to have occurred in Iga City, Mie Prefecture on Nov 22, when a 34-year-old Chinese man entered the bath without first rinsing off (a practice referred to as “kake-yu”), which brought down a broadside of objections from others in the bath. The Chinese gent physically lashed out at his critics, landing blows that reportedly caused injury. He was arrested on suspicion of assault.