常時英心:言葉の森から 1.0

約10年間,はてなダイアリーで英語表現の落穂拾いを行ってきました。現在はAmeba Blogに2.0を開設し,継続中です。こちらはしばらくアーカイブとして維持します。

Etch-A-Sketch

大統領選のときにロムニーマサチューセッツ州知事関係の記事で見かけたものの、そのままにして忘れていました。まさかHonda AccordのSUVがマイナーチェンジされた記事で、また出会うとは!

                   

Etch-A-Sketchは子どもの頃、遊んだ磁気でお絵かきをするボードのおもちゃ(「お絵かきボード」「お絵かき先生」?)に由来する比喩です。「帳消しにする、はじめからやり直す」などと皮肉をこめて用いられます。記事にあるように、2010年度から発売されたこのAccord Crosstourはカッコ悪いの一言です。マイナーチェンジを施しても帳消しにはならないと思いますが...どうですかね、Koyamamotoくん。(UG)

Drive On: Honda gives odd Accord Crosstour a second try

Honda is making an Etch-A-Sketch move when it comes to trying to reboot sales of the Crosstour, a vehicle that could never quite decide whether it's a car or a crossover.

The new version of the Crosstour goes on sale Tuesday with "more purposeful" exterior styling, a more powerful engine, fancier inside touches and a cheaper price. It get both sleeker looks and a slimmed-down name, no longer to be called the Accord Crosstour.

We imagine the changes are the result of watching sales never attain cruising altitude. Honda sold 16,748 Accord Crosstours through October this year, up 7.7% from the same time last year, Autodata reports. That doesn't sound too bad until you consider that the Honda division as a whole is up 22% over the same period.

The current Accord Crosstour, introduced in 2010, just looks odd. It's an Accord from the front but had a big, bulky, ungainly, rear end, not unlike some people. Since our cars are basically projections of ourselves, we suspect it is an image that we suspect most drivers don't want to project.

http://www.usatoday.com/story/driveon/2012/11/16/honda-accord-crosstour/1710839/